Sega and animate are officially joining forces for their first-ever global cross-project! Over the next year, fans can expect a massive rollout of collaborations featuring the Sega Group’s most iconic IPs, taking over animate stores both across Japan and around the world.
This ambitious project will feature eight world-renowned titles across more than 140 locations, including international branches. Fans can look forward to immersive exhibitions, playable game demos, exclusive merchandise sales, and special Gratte (graphic latte) collaborations. It’s a golden opportunity to get up close and personal with the worlds we all love.
This time, we’re bringing you a special look at the “Only Shop” event currently celebrating the monumental 30th anniversary of the “Persona” series. From the heart of Tokyo to the streets of Los Angeles, the Phantom Thieves and the SEES squad are taking over!
animate Ikebukuro Flagship Store
animate Taipei
Kaohsiung Station POPUP SHOP (Taiwan)
animate Hongdae (Seoul)
animate Bangkok
animate Kuala Lumpur
animate Los Angeles
animate Hong Kong
animate Shanghai Flagship Store
animate Shanghai Wujiaochang
animate Hangzhou
animate Beijing
animate Chengdu
Only Shop & Fair
Dates & Locations:
■ September 19, 2026 – October 25, 2026
animate Ikebukuro Flagship Store (North & South Buildings, 1F Special Exhibition Space)
■ September 11, 2026 – September 28, 2026
animate Taipei (※), Kaohsiung Station POPUP SHOP
■ September 12, 2026 – September 27, 2026
animate Hongdae, Bangkok (※), Kuala Lumpur (※)
■ September 19, 2026 – October 4, 2026
animate Los Angeles, Hong Kong
■ September 24, 2026 – October 18, 2026
animate Shanghai Flagship Store, Shanghai Wujiaochang, Hangzhou (※), Beijing, Chengdu
■ October 3, 2026 – October 25, 2026
animate San Francisco
(※) Stores scheduled to feature playable game demos. Some locations are currently being finalized; please check official social media channels for the latest updates.
■ Click here for Only Shohttps://www.animate.co.jp/onlyshop/46026/p details
Fair (Merch Campaigns)
Dates & Locations:
■ September 19, 2026 – October 25, 2026
All animate stores across Japan, animate Online Shop
■ September 11, 2026 – September 28, 2026
animate Taichung
■ September 12, 2026 – September 27, 2026
animate Busan, Jamsil Lotte, Suwon
■ September 24, 2026 – October 18, 2026
animate Guangzhou, Xiamen
■ October 31, 2026 – November 15, 2026
animate Xinyi
Gratte (Graphic Latte Collab)
Dates & Locations:
■ September 19, 2026 – October 25, 2026
animate Ikebukuro Flagship Store, Akihabara ANNEX, Shibuya, Kichijoji PARCO, Yokohama Vivre, Nagoya, Osaka Nipponbashi, Okayama, Sendai, Umeda
■ September 11, 2026 – September 28, 2026
animate Taipei, Kaohsiung
■ September 12, 2026 – September 27, 2026
animate Hongdae, Jamsil Lotte, Bangkok, Kuala Lumpur
■ September 19, 2026 – October 4, 2026
animate Hong Kong
■ September 24, 2026 – October 18, 2026
animate Shanghai Flagship Store, Hangzhou, Beijing, Chengdu, Xiamen
*Please note that event details are subject to change, postponement, or cancellation due to various circumstances.
■ Sega-Atlus x animate Special Project Site
(C)ATLUS. (C)SEGA.
