Apple Inc. on Tuesday unveiled the iPhone 8, iPhone 8 Plus and the new flagship iPhone X as the latest models in its hugely popular smartphone line.Starting at base prices of $999 for the iPhone X, $699 for iPhone 8 and $799 for iPhone 8 Plus, the new models were revealed at a launch event in California, as Apple marks the 10th anniversary since its first iPhone model was unveiled.Apple aims to challenge its Chinese and South Korean rivals including South Korea's Samsung Electronics Co. in a fierce competition to capture demand in a saturated market.The iPhone X, pronounced as iPhone 10, wi…READ FULL ARTICLE
