43,000 non-consensual AI celebrity deepfakes created in 2 months

TOKYO - Over 43,000 images and videos are suspected to have used artificial intelligence to generate the likenesses or voices of Japanese celebrities and voice actors without their consent within a roughly two-month period from June last year, a study by a nonprofit rights protection organization showed.

The Japan Publicity Rights Protection Organization said that the posts on social media platforms -- the vast majority of which were on TikTok -- were viewed around 335 million times. The resulting economic losses suffered by celebrities and other rights holders are estimated to total between 2 billion ($12 million) and 4.5 billion yen.