HONG KONG - Japan's beloved manga "Chiikawa" is back in Hong Kong for good this time, with the viral sensation opening the city's first permanent merchandise store over the weekend after a pop-up shop last summer, just in time for China's lucrative weeklong holiday spending spree.

The Chiikawa shop, which opened on Saturday, features plush toys that combine the manga characters with classic delicacies of "cha chaan teng," Hong Kong's iconic casual eateries, such as creamy egg tarts, pineapple buns and wonton noodle soup.

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