Consumers turn to nostalgia goods, events in final weeks of Heisei

Japanese consumers are bidding a nostalgic farewell to 30 years of the Heisei era under Emperor Akihito before his abdication April 30 by flocking to various retrospective events and buying memorabilia as businesses cash in on the era change.In Japan, an era name is used for the length of an emperor's reign. The new era will begin when Crown Prince Naruhito, the current emperor's elder son, accedes to the throne on May 1.Exhibitions featuring the Heisei era have been popular and places whose names share the same Chinese characters as the current period have been flooded with visitors.In the…READ FULL ARTICLE