"King of Toys" and creator of the Japanese Barbie dies

Yasuta Sato, a businessman dubbed Japan's "King of Toys" who was responsible for smash hit kid favorites like the Licca-chan doll, died Feb. 26, the Japan Toy Culture Foundation said Friday. He was 94.Sato, a native of Iwaki, Fukushima Prefecture, launched Satoh Vinyl Industries Ltd. in 1955 and renamed it Takara Co. in 1966. The company also created and sold the Choro-Q toy car line, known as Penny Racers in the West.Approximately four years after Sato's retirement in 2002, Takara was merged with Tomy Co. to form a company called Takara Tomy in Japan and Tomy Co. overseas.Sato set up the J…READ FULL ARTICLE