Haruna Endo never saw it coming, but after over 10 years of trial and error, she is finding success in selling her konnyaku jelly by using it to make eye-catching products to entice consumers from both Japan and abroad."It was as if I was struck by lightning," said Endo, who calls herself a "hyper konnyaku creator," as she recalled the time she first ate konnyaku freshly prepared by her husband's uncle in Numata, Gunma Prefecture, northwest of Tokyo."It was so soft and completely changed my image of konnyaku. I wanted to spread the news," said Endo, head of Kasho, a konnyaku-focused factory…READ FULL ARTICLE
