Major Japanese toymaker Tomy Co. said Tuesday it will rebrand as Takaratomy Corp. and introduce a new corporate logo as part of efforts to strengthen unity across the group's domestic and overseas operations.The new English name matches the company's name in Japanese. The time-honored toymaker said the change reflects growing global recognition of that name amid increasing attention to Japanese content and culture in recent years.The new logo combines the company name with a symbol mark featuring the Japanese katakana characters "asobi," meaning play, and has been created with the hope of a…READ FULL ARTICLE
