AI-powered Next Best Action solution generated more than $180 million in incremental revenue for a brand for a global pharmaceutical leader BERKELEY HEIGHTS, N.J., Oct. 21, 2026 /PRNewswire/ -- Axtria Inc., a global leader in AI-first data analytics solutions for the life sciences industry, has won the 2026 Minsky Award for Excellence in AI in the Leading AI Service Provider category at Cypher 2026. The award-winning AI-powered Next Best Action (NBA) engine transformed healthcare professional (HCP) engagement for a top-20 global pharmaceutical company, replacing static, quarterly call …READ FULL ARTICLE