The Coffee Bean & Tea Leaf® Turns 63 and Sets a New Direction for Its Next Chapter of Growth

 Global anniversary campaign marks the first step of the brand's transformation SINGAPORE, Oct. 5, 2026 /PRNewswire/ -- On the eve of its 63rd anniversary, The Coffee Bean & Tea Leaf® (CBTL) has unveiled a global anniversary campaign, the first milestone in its brand transformation journey. For 63 years, CBTL has brought people together over specialty coffee and tea. Now it's handing the pen to a new generation of artists and creators to write what's next. 

The Coffee Bean & Tea Leaf® is celebrating 63 years of helping people find their flavor. At the heart of the refresh are the princ…READ FULL ARTICLE