Japanese municipality turns to big data for matchmaking

With an increasing number of Japanese remaining single amid an absence of traditional matchmakers, one municipality is turning to big data to help people tie the knot.More local governments are moving to help their residents get married, as the country's birthrate continues to fall.In the western Japan prefecture of Ehime, a marriage promotion center in the city of Matsuyama started utilizing big data in March 2015 for its matchmaking system, in which members register their personal information and academic background.The system now logs members' participation in matchmaking events and thei…READ FULL ARTICLE