BEIJING, July 10, 2026 /PRNewswire/ -- On July 9, iQIYI, China's leading online entertainment platform, released its Global Trending Content for the first half of 2026, recording a 130% year-on-year surge in total viewership across its international platform. This robust growth is driven by the "long + short" strategy, with premium long-form Chinese dramas and micro dramas serving as the dual engines of overseas expansion. Localization has been equally critical: subtitles across 13 languages, high-quality dubbing, and on-the-ground fan engagement events have deepened audience engage…READ FULL ARTICLE
