Makeup's medicinal role in focus as cosmetic camouflage

As well as its role in enhancing beauty, makeup also helps conceal scars and other skin irregularities as an extension of medical treatment.Cosmetics makers have developed products designed to camouflage birthmarks, discoloration, post-operative scars as well as chromatosis and swelling resulting from the use of anticancer and other drugs.Shiseido Co., Japan's biggest cosmetics company, leads the market in this field, as it began to develop and sell products to hide skin problems more than 60 years ago.Maki Tsunoda, a 56-year-old housewife in Tokyo's Nerima Ward, visited the Shiseido Life Q…READ FULL ARTICLE