Gender bias seen as challenge in tapping potential of women in workforce

As Japan has yet to fully use the potential of women to boost its economic growth, raising awareness of "unconscious gender bias" is gaining importance, according to the head of an international trade body.Arancha Gonzalez, executive director of the International Trade Center, said Japan's business culture that cherishes long work hours poses a challenge to women who have "unpaid" work -- taking care of family members such as children and parents -- under their "disproportionate" household responsibilities."Japan has huge potential in women, potential especially in the area of the economy t…READ FULL ARTICLE