Japanese e-commerce giant Rakuten Inc. announced Tuesday a multiyear exclusive media partnership with the National Basketball Association.The deal allows Rakuten members to access comprehensive coverage of all NBA games, including preseason and regular season games, playoffs and the Finals through the "NBA League Pass" service, making Rakuten the league's sole distribution partner in Japan.According to the NBA's website, Japanese subscribers using NBA League Pass can already view these games, with the exception of preseason games."We will bring additional excitement to the world's top baske…READ FULL ARTICLE
