In a sign that Iran is becoming more receptive to Western culture and business models, young people in the country are embracing a homegrown, online taxi-hailing service modeled on the lines of immensely successful Uber in the United States.The online cab service, known as Snapp, was launched in 2014 by a well-educated Iranian entrepreneur, with experience working in multinational companies, who returned to traffic-choked Tehran from Canada and identified a transportation market niche."Like any other start-up, the idea of Snapp was very simple: easy access to an affordable, quality, reliabl…READ FULL ARTICLE
