Fukushima launches first sake promotion event in NYC

The Fukushima prefectural government launched a weeklong sake promotion event in New York City on Monday, hoping to boost recognition of the Japanese rice wine among U.S. consumers amid a sales slump in the domestic market.Ten Japanese restaurants in the city are participating in the first-ever Fukushima Sake Week through Sunday, offering 23 varieties of sake from 13 breweries.The event is aimed at increasing sake sales in the U.S. and European markets as Japanese sake brewers face declining domestic sales due partly to changing consumer tastes.Sake brewers in Fukushima Prefecture are also …READ FULL ARTICLE