Japanese chicken seller runs fruity campaign to help shelter cats

A poultry goods operation has launched a kooky social media campaign to leverage Japanese people's seemingly unrelated love of "mikan" citrus fruit, "kotatsu" heated tables and cute felines to raise funds for a shelter cat cafe network.Nakata Chicken in Wakayama Prefecture started selling boxes of mikan with accompanying cat-sized cardboard kotatsu tables for 4,236 yen ($39), donating a percentage of sales to Neco Republic cat shelters and cafes.In addition to the direct donations, Nakata Chicken is encouraging people to snap photos and videos of their cats playing with the fruit or a kotat…READ FULL ARTICLE