The growth of subscription-based businesses in Japan has been slower than in other major economies partly due to regulatory barriers, but the number of companies drawn to the business model is rising as more consumers prefer personalized and often cost-effective ways to use products with recurring fees.While the trend is evident for high-priced items, companies are realizing that encouraging repeated use of their products through subscription, rather than aiming for a one-off sale, helps build direct relationships with consumers and provides a more efficient way of keeping up with changing …READ FULL ARTICLE
