With men becoming increasingly conscious about the effects of aging, skin-care brands in Japan traditionally aimed at women have expanded their catalogue to include products to help men regain their youth.In its first foray into men's skin care, Fujifilm Corp. released in November a jelly-based moisturizing cream, facial cleanser, lotion and emulsion for men in a spinoff of its Astalift brand, a lineup that originally targeted women.Utilizing proprietary nanotechnology the company developed in its photographic film business, it advertises that moisturizing ingredients in its products penetr…READ FULL ARTICLE
