Japanese sake pours into China amid shrinking consumption back home

Japanese sake sellers are looking to tap into China's growing taste for Japanese traditional rice wine to counter its falling consumption back home.Fueled by an increasing number of Japanese restaurants and rising Chinese household incomes, sake, while still considered a treat, can now be found in many restaurants and department stores in major Chinese cities like Shanghai and Beijing.At the second China International Import Expo taking place in Shanghai this week, more than 110 Japanese firms have gathered to promote Japanese food and agricultural products including sake.On the first day t…READ FULL ARTICLE