Thanks to growing brand recognition and a slew of awards, international demand for Japanese whisky is outstripping supply, posing a challenge for distilleries.One of Japan's two whisky powerhouses, Suntory Holdings Ltd., has seen overseas sales, including its premium Hibiki brand, nearly triple since 2010, from 120,000 to 320,000 cases.The other leading player, Nikka Whisky Distilling Co., a unit of Asahi Breweries Ltd., began curbing its shipments in 2016, after racking up considerable growth.Since Japanese distilleries started exporting in the early 2000s, their products have consistently…READ FULL ARTICLE
