With body odor a particular concern for many during the hot summer season, a company in central Japan has come up with a detergent and soap that is customized to individuals, based on clues found on their clothing as to the causes of the smell.Mikiya Uehara, 57, president of Benefit-ion based in the city of Fukui, seeks to help clients "properly understand and accept their own smell," while offering mental care to them."In Japan, where being clean and odorless is highly regarded, there is a tendency for young people, especially, to be overly concerned" about the smell of their body, he said…READ FULL ARTICLE
