Tour de Tohoku rides Yuzuru Hanyu's fame to stoke interest in cycling

Special posters created in collaboration with Japanese figure skating superstar Yuzuru Hanyu and 15 characters from the popular anime series "Yowamushi Pedal" will adorn subway stations in Tokyo and Sendai to promote a cycling event.The posters have been created to raise awareness about the Tour de Tohoku, an annual charity cycling event held to support recovery efforts following the Great East Japan Earthquake that devastated the country's northeastern coastline on March 11, 2011.They will be placed in Shinjuku's Marunouchi Line station, the Hanzomon Line station in Shibuya, and in the sub…READ FULL ARTICLE