Hello Kitty producer fined for restricting cross-border sales in EU

Hello Kitty owner Sanrio Co. was fined 6.2 million euros ($7 million) by the European Commission on Tuesday for illegally restricting the sale of licensed products across national borders within the European Union.Tokyo-based Sanrio, whose feline character is popular with both children and adults, prevented licensed traders in EU countries from selling various products to other countries within the bloc for around 11 years through last December, the executive body of the union said."Today's decision confirms that traders who sell licensed products cannot be prevented from selling products i…READ FULL ARTICLE