Social media users have responded to American television star Kim Kardashian West's announcement this week that she will launch an underwear brand called Kimono, by creating a Twitter hashtag that plays on a mispronunciation of the word, "#KimOhNo.""Nice underwear, but as a Japanese woman who loves to wear our traditional dress, kimono, I find the naming of your products baffling (since it has no resemblance to kimono), if not outright culturally offensive, especially if it's merely a word play on your name," Yuko Kato, a BBC News editor in Tokyo, replied in response to Kardashian's Twitter…READ FULL ARTICLE