As Japan has seen some drastic social and economic changes over the Heisei era spanning 30 years, so have its women's makeup and hairstyles.The popularity of bright red lipstick and thick eyebrows grew, waned and returned, as some bubble-era fashion trends popular at the start of the era in 1989 made a comeback in the closing years of Heisei ending April 30, along with a pickup in the economy.But overall, the trends are shifting from a focus on mass to that on individuals, with more and more women adopting what makes themselves feel good rather than what is trending in society.When the Heis…READ FULL ARTICLE