Japanese firms looking to seize opportunities with new era name

Many Japanese companies rushed Monday to secure business opportunities with the unveiling of the new imperial era name that will be used from May 1, preparing or releasing products inscribed with the two Chinese characters "Reiwa."Just 2 minutes and 27 seconds after the televised announcement of the era name, a precision parts manufacturer in Hiroshima Prefecture began accepting orders on its homepage for tin sake cups laser printed with the new era name."We're happy because our goal was to launch products within 3 minutes. We hope our customers will use them on a daily basis," said Shinich…READ FULL ARTICLE