From Kuala Lumpur to Los Angeles: SEGA and animate Launch Massive Global Store Takeover, Starting with Project SEKAI!

SEGA and animate are joining forces for their first-ever massive global crossover project! This isn't just a local event; we’re talking about a year-long celebration featuring SEGA’s powerhouse IPs taking over animate stores both across Japan and around the world.

Eight world-renowned titles will be showcased at over 140 locations globally. Fans can expect everything from special exhibitions and hands-on game demos to exclusive merch hauls and Gratte (graphic latte) collaborations. This is a massive win for fans looking to immerse themselves in their favorite worlds like never before.

To kick things off, the spotlight is on none other than "Project SEKAI Colorful Stage! feat. Hatsune Miku"! We’ve got the first look at the Project SEKAI Only Shops that are currently taking the international scene by storm.

animate Bangkok

animate Kuala Lumpur

animate Hongdae

animate Shanghai Flagship Store

animate Shanghai Wujiaochang

animate Hangzhou

animate Beijing

animate Chengdu

animate Taipei

animate Hong Kong

Only Shop & Fair

Schedule

August 1 – August 31, 2026
animate Taipei

August 15 – August 30, 2026
animate Hongdae

August 15 – August 31, 2026
animate Shanghai Flagship Store, Shanghai Wujiaochang, Beijing, Chengdu, Hangzhou, Hong Kong

August 15 – September 6, 2026
animate Bangkok, Kuala Lumpur

October 10 – October 25, 2026
animate Los Angeles

Summer Fair 2026

Schedule

"Project SEKAI Colorful Stage! feat. Hatsune Miku" Summer Fair 2026

August 8 – September 6, 2026
All animate stores across Japan & animate Online Shop

"Project SEKAI Colorful Stage! feat. Hatsune Miku" ONLY SHOP 2026

August 1 – August 31, 2026
animate Taichung, Kaohsiung

August 15 – August 30, 2026
animate Busan, Jamsil Lotte

August 15 – August 31, 2026
animate Guangzhou, Xiamen

August 15 – September 6, 2026
animate Rangsit (Thailand)