TOKYO - Japanese skin-care product makers are working to protect children's delicate skin by educating both children and their parents about proper care to help prevent skin problems throughout different life stages.
Fancl Corp. began offering skin-care consultations for kids in July, mainly targeting elementary and junior high school students aged 10 and over who visit its outlets with their parents.
Participants can receive explanations about their skin condition based on measurements of skin texture and moisture levels using a dedicated device.
They are also taught skin-care methods suited to their individual conditions, such as applying emulsions to moisturize the skin after washing their faces and using sunscreens to protect against ultraviolet rays.
Children aged 8 to 12 have delicate skin that is vulnerable to ultraviolet rays and dryness, as their skin contains only one-third of the moisture and one-fifth of the sebum found in adult skin.
During adolescence, a rapid increase in sebum production caused by hormonal changes can lead to pimples, sometimes negatively affecting their feelings.
A survey by the company found that around 70 percent of parents have also worried about their children's skin problems.
The company "hopes both children and adults will deepen their understanding of skin and learn what best suits them," said company official Keiko Takayama.
Orbis Inc. has been conducting educational programs for students at junior and senior high schools as well as universities, teaching proper techniques, such as how to lather up face wash and apply sunscreens.
The company dispatches employees with beauty expertise to classrooms to provide hands-on instruction. Around 200 people have participated in the programs at schools in Tokyo as well as Chiba and Iwate prefectures.
Noting that the students, often keen on skin problems and cosmetic information, can be vulnerable to misinformation on social media, the company aims to help them pick up "reliable information by learning skin-care methods suited to adolescence and take better care of themselves," said company official Miki Moromachi.
"(The program) made me feel positive," said a participating student who had been concerned about skin problems.
Teachers have also welcomed the initiative, saying accurate knowledge is essential for students in a generation that is becoming increasingly interested in makeup.
Natural Science Co. is holding seminars for young children at day care centers and at its office, teaching them how to protect their skin from problems caused by external factors by using illustrated heroes and quizzes.
The company also provides guidance for parents and medical workers on bathing babies and applying moisturizers, helping them deepen their understanding and put that knowledge into practice at home.
