TOKYO, Japan Wire - The average price of an all-day pass at theme parks and other leisure facilities in Japan topped 5,000 yen for the first time, while around a quarter of major facilities are set to increase ticket prices in 2026, according to a survey by Teikoku Databank Ltd.
The price of an all-day pass, or a so-called “free pass” -- which combines admission with unlimited or multiple rides, popular at theme parks -- rose by an average of 158 yen from the previous year to 5,033 yen ($31) in 2026, the highest level since the survey began in 2022.
Ticket prices for general admission also rose, by a record 71 yen to 1,768 yen, despite a slowdown in the number of facilities hiking prices.
Published in July, the survey of 191 major leisure facilities in Japan -- including theme parks, aquariums and zoos – showed that 50 facilities, or around 26 percent, plan to raise ticket prices in 2026, down by around 30 percent from the previous year.
Averages prices for all-day passes and general admission continue to rise, however, as operators pass rising labor costs and electricity charges onto consumers, according to Teikoku.
The report added that rises are also being driven by operators adopting dynamic pricing, or variable rates, for weekends and peak holiday periods, and tickets that offer reduced wait times for rides for an additional fee.
Among the 191 facilities, at least 32 were confirmed to have implemented dynamic pricing.
Tokyo Disneyland and Tokyo DisneySea are the among the theme parks in Japan that will see a rise in prices in 2026.
Oriental Land Co., the operator of Tokyo Disney Resort, said in July it plans to raise admission fees for the first time in three years.
According to the operator’s price list, from October, the maximum price of an adult one-day passport to either of the parks will increase by up to 1,500 yen to 12,400 yen.
Oriental Land introduced dynamic pricing in March 2021, with prices varying by day of the week and time of year.
Teikoku said that while it expects ticket prices at leisure facilities to continue rising beyond 2026, higher costs could deter visitors as household purchasing power weakens and wage growth struggles to keep up with the cost of living.
Rather than across-the-board price hikes, the survey creator said operators are likely to focus on more flexible pricing measures, including premium tickets, dynamic pricing, and special rates for foreign tourists.
This article was submitted by a contributing writer for submission on Japan Wire.
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