BEIJING - An artificial intelligence-powered platform for professional film and TV production recently launched in China is stirring controversy for the use of digital data based on real-life actors' likenesses and voices.

Over 100 celebrities have been registered with the platform Nadou Pro of iQIYI Inc., China's equivalent of Netflix, launched in April. Through the "AI talent pool," creators can negotiate with the registered artists over the use of their image, voice or movements.

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