Japanese concrete firm serves up gray curry to put fun spin on industry

FUKUSHIMA, Japan - A concrete company in northeastern Japan has attracted consumer attention with a quirky way to promote the industry -- gray curry made to resemble ready-mixed concrete.

"We mixed in a sense of fun," said Yoshimasa Kuwahara, the 51-year-old president of Kuwahara Concrete Industry, based in Fukushima Prefecture. "I hope people pick it up, have a laugh and come away with a better image of the industry."