animate Beijing Levels Up! Massive Reopening in Wangfujing Brings a New Fan Experience to the Heart of the City

animate Beijing has officially made its grand move to the bustling Wangfujing Street Area as of June 26, 2026! This isn't just a change of scenery—the store has undergone a major glow-up, finally introducing a dedicated book section to its lineup.

By relocating to one of Beijing’s most iconic premier shopping districts, the store is now perfectly positioned for local die-hards and tourists alike to drop in and geek out. With a massive selection of character merch and the newly minted book corner, the shopping experience is better than ever. And for those who need a refreshment after their haul, stay tuned—the animate Gratte (beverage service with printed latte art) is slated to join the lineup soon!

The grand opening was a total hit, with crowds of fans flocking to the store on day one to see the new layout and grab the latest gear.

We’ve got the first look at the new interior right here! The shop is committed to constantly evolving its service and selection to become the ultimate destination for the community, so make sure to put it on your itinerary. Check out the highlights below!

A Look Inside the New Shop

△ The store features animate Print (affectionately known as "aniPri"), where you can create custom cards of your favorite characters in just about a minute.

△ Massive promotional displays can be seen throughout the building.

The Brand-New Book Corner

△ From the latest manga volumes to high-end artbooks and magazines, the selection is looking top-tier.

Relocation/Reopening Commemorative Lucky Bags

△ Several varieties of "Lucky Bags" are currently on sale (available while supplies last).

Store Overview

animate Beijing

Grand Opening Date: June 26, 2026
Address: Wangfujing Joy City B2F, No. 301 Wangfujing Street, Dongcheng District, Beijing
Hours: 10:00 AM – 10:00 PM (Local time)